Anthony Sharkey

About me

Anthony Sharkey’s career spans logistics, recycling, and digital innovation, where he has built a reputation for simplifying complex challenges with customer-first solutions. As Chief Operating Officer of New Reg Limited, Anthony oversees the operations behind Car.co.uk, Trader.co.uk, and Garage.co.uk, ensuring customers can scrap or sell vehicles with speed, ease, and complete confidence. Leveraging extensive expertise in logistics and operations, Anthony helped design a streamlined service model prioritising reliability and convenience. With same-day or next-day nationwide availability, instant online valuations, real-time updates, and seamless handovers, his approach transforms vehicle collection into an experience as effortless as parcel delivery. Smart technology underpins every stage of the process, ensuring efficiency and transparency. Anthony’s leadership style is hands-on and methodical, fostering a culture of operational excellence and innovation. Working closely with CEO William T Fletcher MBE, he drives New Reg Limited’s mission to revolutionise automotive recycling and repurposing while championing customer-first service. Previously, Anthony led the national expansion of Recycling Lives, creating operational value that contributed to its private equity acquisition. As a founding director of its social enterprise initiatives, he remains committed to delivering community impact alongside commercial success. A lifelong petrolhead, Anthony’s passion for classic cars and sports bikes fuels his drive for sustainable, responsible vehicle recycling.